Exhibition Trailers

Exhibition trailers are one of the most cost effective ways to publicise your business both on the road and at indoor or outdoor events.

Also known as show trailers and promotion trailers, exhibition trailers range from simple A boards on wheels, towable by a small car right up to fully articulated trailers pulled by HGV trucks.

Small Show Trailers

For smaller events and/or marketing campaigns and budgets, a small advertising trailer to pull behind your car can be just the job. Not only does your branding and message get put on full view but you can also keep any marketing materials, such as brochures, magazines or indeed audio visual kit,  within the trailer.

Medium-sized Promotion Trailers

If you require a more substantial display, for example, if you would like to sell physical goods from your trailer, then something the size of a burger stand should do the trick.

This can be pulled by a large 4X4 and is likely to have fold out panels to create an awning, sides and a drop skirt to hide the wheels.

An exhibition trailer like this can be super effective as not only does it build brand but also gives you the opportunity to make sales too.

By expanding on this idea, a complete mobile showroom can built into your trailer, with steps up into it, allowing customers or exhibition visitors to peruse wall mounted displays and discuss requirements with you or your sales force.

Most medium sized show trailers will have stabiliser bars or corner steadies to keep the trailer level when parked. The jockey wheel at the front of the trailer also assists with stability when it is in its lowered position.

The legal limit for exhibition trailers towed by cars or 4X4 vehicles is currently 7 metres in length and most trailers will range in length between 3 and 7 metres.

Large Exhibition Trailers

Where you need a trailer larger than the 7 metre limit but only have a standard driving licence, issued before January 1997, the next option is the lightweight articulated format which is a purpose built, motorised trailer with an engine unit and cab at the front and the exhibition unit pulled and articulated behind.

The great benefit of this system is that the truck and trailer can be branded together using integrated graphics and because the trailer is not unhitched from the tractor unit, the whole vehicle is very stable.

The “big daddy” is the full HGV option with a 13.6 metre maximum trailer length and any number of options including extension pods, gullwings and multiple decks to achieve a maximum floor space. Think Formula 1 hospitality trucks and you’re on the right lines!

Trailer Rental

For all but the largest company, it is not usually economically viable to buy the larger exhibition trailers and so there is a growing market for trailer rental worldwide.

Even when taking into account the costs of hiring a licensed driver and support staff, fuel, etc., exhibition trailer rental can be extremely cost effective where you need to make a big marketing statement. Often the business generated via the trailer more than pays for the trailer rental itself.

Trailer Insurance

Whether you rent or buy a show trailer, insuring it against damage, theft or public injury is crucial.

Specialist vehicle insurance companies will look at your case on an individual basis before giving you a quotation.

Exhibition trailers should be part of any company’s marketing arsenal where face to face contact with customers is a major part of the business.